With $99.99 unlimited voice call plans from AT&T, Verizon Wireless and T-Mobile USA (with AT&T and T-Mobile throwing unlimited messaging in for that too), all eyes are on Sprint to see what the CDMA network has planned. Analysts wager that, rather than a me-too plan at the $100 price-point, Sprint will instead significantly undercut rivals (and indeed network MVNO Helio, who offer an unlimited-everything plan for $99) and aim for the $60 mark.
“If instead Sprint prices closer to $60 for unlimited voice, that would create much more marketing stir and be a real differentiator, but would risk an eventual response from competitors” Phil Cusick, analyst, Bear Stearns
The carrier already has an unlimited-everything plan priced at $119, which includes messaging, voice calls and more, so the 40-percent cut over rivals’ prices doesn’t seem dramatically unlikely.
Sprint is yet to state its position, but the belief is that they will see the $60-80 range as inevitable if the migration of subscribers to other carriers is to be paused.
[via Electronista]
