Buoyed by the success of their Lamborghini-branded laptops, ASUS are apparently hoping to bring some of that bullish charm to the smartphone market.  Rumored to be announced at CeBIT, the ZX1 will supposedly be a touchscreen handset with stepless display and an interface similar to the iPhone or HTC Touch.  Lamborghini’s colours will be used for branding - likely the same glossy black and yellow that the notebooks are available in - and the underlying OS will be Windows Mobile 6.

Under the hood, expect 3G+ data connections, a 520MHz Qualcomm processor, GPS, WiFi and Bluetooth.  ASUS are proud of the Lamborghini laptops’ high-end performance - in fact you can’t imagine the car company being satisfied with anything else - so expect big things when the handset drops in Europe come the Summer.

Estimate price will be around €650 ($963).

[via Unwired View]