The BlackBerry 8220 Pearl will be offered from Rogers this September and we’re just now getting our first look at the pricing of this new flip. It seems the primary promotional objective on this one is to hit up the back to school crowd in Canada.

The primary advertising agenda here will be the college and university kids. But here’s the kicker. If you buy this phone straight out it costs $599. Ridiculous! But of course, the sky-high prices are there just to get you to agree to a plan. The 3-year voice and data contract is $99 but a special promotion will let you get your hands on this phone for $49.

However, you can only get the promotion if you sign up for the $45 student plan, an e-mail plan of at least $15 or the $15 or $20 Value Pack.

[via BlackBerry News]