HTC’s move toward self-branding devices rather than simply acting as an ODM partner for carriers seems to be paying off, with Q4 2007 revenues up 34.7-percent on year to around $1.21bn and non-ODM business growing 60-percent on year; in fact, speaking during an investors conference yesterday, company CFO Huei-ming Cheng predicted a 20 to 30-percent revenue increase on year in 2008, and promised a series of new handsets in the second quarter.

Despite the success of the HTC Touch, the new models will be a different range, with 3G supported first and then EDGE-based handsets intended for developing markets. It is unknown whether these handsets will be Windows Mobile-based, or use the Android platform as HTC have pledged to do. HTC shipped 9.92 million mobile devices in 2007, up 3.7-percent from 2006, and the average selling price climbed 7.9-percent to around $350 a unit.

Q1 2008 revenues are expected to grow at an annual rate of 35-percent, although Cheng warned that figures would likely slide 15 to 20-percent from Q4 2007.

The news comes shortly after it was revealed that sales of HTC’s touchscreen-based smartphones comprised more than half of all Windows Mobile Professional devices sold.

[via justamp]