I honestly don’t see what the big deal is, but apparently owners of HTC’s latest handsets seem fussy over a “drivers” issue. Anyways, here’s what HTC has to say about it:

HTC is committed to delivering a portfolio of devices that offer a wide variety of communication, connectivity and entertainment functionality. HTC does not offer dedicated or optimized multimedia devices and can confirm that its Qualcomm MSM7xxx-based devices do not use ATI’s Imageon video acceleration hardware.

HTC believes the overall value of its devices based on their combination of functionality and connectivity exceeds their ability to play or render high-resolution video. These devices do still provide a rich multimedia experience comparable to that of most smartphones and enable a variety of audio and video file formats. HTC values its customers and the overall online community of mobile device enthusiasts and fans. HTC plans to include video acceleration hardware in future video-centric devices that will enable high resolution video support.

So what do you think — you buying the “official response”?

Here’s Vincent’s take: If you want a rich multimedia experience without the hassle, invest some money into the iPhone. I did, and not a day goes by that I regret the investment!