Nokia holds a 40% stranglehold on the global mobile phone market share. Living in North America however, you would have no idea. Partly, it is because many North American carriers want special features, and some want less features. The bottom line is North American carriers tend to be a little finicky. Another disadvantage for North America is it uses different GSM and W-CDMA bands than the rest of the world, further complicating the process of bringing a phone over here.
Nokia is looking to solve these problems on their end. It seems they are sick of not being dominant here, and are going to start getting proactive. Nokia is going to start to bend to the will of the carriers here, to make sure that their phones meet the expectations and needs of the network operators.
“We are literally repositioning our entire approach to the US,” -Mark Louison, North American Chief
This comes as great news to the Nokia faithful. Nokia is known for their simple user interfaces, effective designs, and good build quality. Many Nokia smartphone users swear by S60. One of the largest and most loyal fan bases, belong to Nokia.