Purple Magic Phone promises sub-$100 3G performance

Posted on 04 February 2008 by Chris Davies




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It might look like a bleached RAZR, but this cellphone is in fact a reference design for what’s being called the first sub-$100 3G Linux-powered mobile capable of video telephony, music playback, high-speed internet browsing and video streaming.  The result of collaboration between NXP and Purple Labs, the “Purple Magic Phone” might have a ridiculous name but the functionality is spot on, and it’s being targeted at developing markets in Southeast Asia, Eastern Europe and Latin America.

NXP & Purple Labs’ Purple Magic Phone

NXP & Purple Labs’ Purple Magic Phone

“During the recent holiday period, mobile operators were purchasing entry-level 3G phones for $120 to $145.  Leveraging our Linux technology, the Purple Magic design now enables manufacturers to deliver compelling 3G products at a transfer price below $100″ Simon Wilkinson, CEO, Purple Labs

The handset is based on NXP’s Nexperia Cellular System Solution 7210 for 3G, running Purple Labs’ Linux suite, and is being offered to carriers as a fully-integrated, ready-to-roll product.  It’s powered by an ARM926 CPU.

Purple Labs will be demonstrating the Purple Magic at the Mobile World Congress, so perhaps Vincent will pay them a visit.

[via SlashPhone]



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  1. The Law of Mobility » Blog Archive » Enabling Technology: Week of 2^3=8 says:

    [...] “Purple Magic Phone” [...]

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