Samsung is going green with its two new environmental friendly handset, the W510 and F268. The phone is manufactured with bio-plastic made from natural material extracted from corn. Samsung went further by avoiding the usage of any heavy metals including lead, mercury, and cadmium on its W510 production.

Saving energy usage is also part of Samsungs new green mission with its F268 alarming users to unplug their charger when the phone is fully charged. Both handsets for the Korean and Chinese market will hit retails in June.

Press Release

Seoul, South Korea, June 16, 2008 - Samsung Electronics Co., Ltd. today announced two environmentally friendly mobile handsets, W510 and F268, at the World IT Show in Seoul.

W510 is Samsung’s first mobile phone with ‘bio-plastic’ made from natural material extracted from corn. Samsung has been making an effort to develop more renewable and eco-friendly material compared with common plastic produced from petroleum.

Moreover, when producing W510, Samsung did not use any heavy metals, such as lead, mercury, and cadmium, and applied water-soluble coating.

Samsung F268 and all its accessories, including charger and headset, do not contain BFRs (brominated flame retardants) or PVC.

In addition, Samsung F268 has an alarm function to encourage users to unplug their charger when the device is fully charged. The product is following the Energy Star requirements as well, which are strict energy-efficiency guidelines set by the U.S. Environmental Protection Agency and the U.S. Department of Energy.

Both W510 for the Korean market and F268 for the Chinese market will be launched in June.

“Samsung is striving to continue to be a strong corporate citizen that contributes to environmental sustainability,” said Geesung Choi, president of Samsung’s Telecommunication Business. “Now we are trying not only to launch more environmentally-conscious products with more renewable material and less energy consumption, but also proactively set up a phone recycling system.”

For more information, please visit www.samsungmobile.com.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.