Smartphone will be next mobile purchase for 41% of consumers




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When smartphones first started to hit the market I thought I could get along with my then trusty PDA and my plain mobile phone. It didn’t take long for me to realize it was a pain to carry two devices and then when mobile internet started to become common I switched to a smartphone.

A new report from research firm Yankee Group claims that 41% of consumers will buy a smartphone for their next mobile device purchase. I can certainly see that number being accurate with the glut of smartphones on the market. The Pre just launched and we have the iPhone 3G S coming soon. The iPhone 3G is downright affordable now at $99 so the smartphone market is set for a boom.

The survey showed that 41% of consumers would buy an advanced OS phone for their next mobile purchase. Smartphone volumes are expected to grow to 38% of all handset sales by 2013. Many consumers are also looking to their mobile phones to do more than just make calls. The smartphone answers the needs for many consumers today.

[via Yankee Group]

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