Thanks to a deal with mobile media distributor HandMark, Social.FM might be coming to your cellphone; similar to Last.FM, in that it offers a streaming genre-specific radio service, Social.FM also gives access to a user’s own digital music collection and a social network with buddy-list music playback.  Available for Symbian and Windows Mobile handsets, the service requires a 3G or WiFi connection.

HandMark has contracts with AT&T, Sprint, T-Mobile, Orange and Telus in the US, Canada, UK, Austria, Germany and Netherlands; it will be preinstalled on handsets as well as released as an over-the-air download.  The first releases should be seen within the next quarter.