Faced with $99 “all the calls you can make” plans from Verizon, AT&T and T-Mobile, Sprint have throw caution (and profits?) to the wind and announced a headline grabbing retaliation: called Simply Everything, it’s basically their entire cellular offering served up in one, $99.99 monthly chunk.  Unlimited voice, data, text, e-mail, internet access, Sprint TV, Sprint Music, GPS Navigation, Direct Connect and Group Connect are all included, in a package the carrier is describing as a “worry-free environment”.

“Our network is about more than voice and more than just being the largest wireless data network. It is about allowing customers to connect with people, information and entertainment. It is about simplicity, usability and real value” Dan Hesse, CEO, Sprint

“Today’s handsets are powerful data devices. Each day they get better, faster and easier to use with more intuitive user interface designs and full Internet access. Our high-speed networks were built with this in mind and it’s where we believe the battleground lies – offering fast access to the best content and data services. We are removing the barriers for customers to feel free to use all of the features of their phones” Dan Hesse, CEO, Sprint 

Subscribers will also be able to take advantage of a $5 monthly discount for additional lines added to the same account, up to a maximum of five; existing customers will be able to switch to the new plan with no extension of their contract.  New lines, however, will be subject to a two-year service agreement.