On Thursday T-Mobile will unveil a new portal strategy that integrates Yahoo! Search and an application storefront that is similar to that found on the iPhone. T-Mobile will be called web2go, replacing the T-Zones experience.

T-Mobile will slowly be rolling out this service on newer phones including the T-mobile G1 and Sidekick, later moving to older handsets. Web2go allows users to create their very own home page for one-click access to websites. Users also now have to ability to pull information the care about from RSS feeds.

Ian McKerlich, T-Mobile’s director of mobile Web and content services, said: “With user rankings, they will rate applications on a five-star scale, and they’ll be able to say which downloads that they’ve purchased and what they think about them, rather than an editorial team making the decisions. That’s important, It brings a web-type discovery to the mobile device.” He also said it solves a problem for T-Mobile, which is managing a growing list of partners. “It separates the stars from the not so stars.” Release.

T-Mobile is also announcing new data pricing plans.  “All-in-one devices,” which are very similar to smartphones, will be priced at $25 per month for unlimited Web and 400 messages.  For unlimited text messages, customers will have to pay a monthly fee of $35.  Features phones also called “Phone first” devices, have the option to pay $10 a month for 50MB of We access with 200 messages; or $20 a month for 100MB Web access and unlimited messages.

[Via MoCoNews]