Canadian carrier TELUS will be the first North American carrier to offer Anam’s SMART SMS messaging system, which can enable instant global money transfers to anybody in a user’s address book.  The system also presents new opportunities for targeted advertising, embedding user-specific adverts within messages with special deals and/or offers, although TELUS is yet to indicate in which ways it may use that feature. 

As well as money transfers between individuals, the Anam system could also facilitate SMS payments to retailers; Anam also offer an SMS forward-to-email and out-of-office service, although TELUS have not specified if they will be rolling out those aspects of the SMART system.  The company already works with British Telecom, carrier O2 and Go Mobile.

Press Release:

TELUS chooses Anam to deliver enhanced messaging control

First North American carrier to implement Smart Services Messaging Control solution

CTIA Las Vegas NV, April 2 2008 l Anam, a leading provider of revenue generating SMS applications, announced today that TELUS, a leading national telecommunications company in Canada, is the first North American carrier to select SMART Services Messaging Control for enhanced performance of its wireless prepaid text message services.

“Anam’s Smart Services Messaging Control solution will allow TELUS to offer an enhanced services experience to its customers,” said Zouheir Mansourati, vice-president Technology Strategy at TELUS. “Anam has good experience in pioneering SMS applications and is an obvious partner for us to deliver enhanced messaging control. A key factor in TELUS’ decision was that the solution can be easily installed on our existing system.”

Anam has pioneered the use of new revenue generating SMS applications which allow operators to dramatically increase usage and revenues from text messaging. Anam’s Smart Services include SMS Money Transfer, which allows global money transfers to contacts in your address book, and mobile advertising – placing targeted ads inside text messages as they are sent that offer specific deals or offers.

Gerry McKenna, CEO of Anam says, “Top tier mobile operators understand that SMS is a highly important and significant part of their future business. More and more operators are looking to invest in SMS infrastructure and applications and having the trust of an important carrier such as TELUS strengthens Anam’s position as the leading provider of revenue generating SMS applications.”

For further information about Anam’s solutions please visit: www.anam.com

About Anam

Anam Mobile was one of the pioneers of the value-added SMS services market. The company provides messaging services that allow operators to enrich and personalise the messaging experience for subscribers and help them to increase their revenues from SMS. Key services offered include SMS Money Transfer, providing the ability to transfer money to any contact in your phone’s address book and Ad-Funded SMS, inserting highly targeted adverts into text messages as they are delivered.

Anam’s patented Smart Services Framework offers global mobile operators the ability to rapidly launch new services and can be deployed in both GSM and CDMA networks. Anam Mobile has global customers and partners including BT, Cisco, Motorola, Ericsson, HP, Citic and Go Mobile. The company is headquartered in Dublin, Ireland with offices in Boston, London and Malaysia. For further information on Anam, please visit www.anam.com.

About TELUS

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.1 billion of annual revenue and 11.1 million customer connections including 5.6 million wireless subscribers, 4.4 million wireline network access lines and 1.2 million Internet subscribers. TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. Committed to being Canada’s premier corporate citizen, we give where we live. Since 2000, TELUS and our team members have contributed more than $113 million to charitable and not-for-profit organizations and volunteered more than 2.1 million hours of service to local communities. Eight TELUS Community Boards across Canada lead our local philanthropic initiatives. For more information about TELUS, please visit www.telus.com.